舒適彈性繭型褲

這款褲子穿起來既自在，亦能展現出高雅風采，無論是上班還是假日都能穿搭，活用於各種場合。

採用不易起皺且可居家手洗的獨創材質，具備天然觸感的三醋酸纖維線經過加工後，更實現了羊毛般的穩重質感。
彈性絕佳，穿起來靈活舒適讓人愛不釋手。

My Defining Piece — Nozomi Kosaka, Co-Editor-in-Chief of Business Insider Japan

What Defines a Signature Style? A new series exploring how personal style reflects how we live—through the lives and wardrobes of individuals who embody authenticity and purpose. In our first feature of “A Garment That Speaks for Me,” we meet Nozomi Kosaka. Nozomi Kosaka is the Brand Director and Co-Editor-in-Chief of Business Insider Japan, the Japanese edition of the global economic media Business Insider. Outside of work, she’s also a devoted mother raising two elementary school-aged children. Through her favorite SOÉJU pieces, we get a glimpse of the values she’s cultivated over more than two decades in media—and of the gentle moments in her everyday life with her children. A Wardrobe That Doesn’t Make Mornings Harder The first SOÉJU item I bought was a skirt. At the time, my wardrobe consisted mostly of monochrome skirts and dresses—not necessarily out of preference, but because they were the easiest option. I tend to be quite impatient, so dresses were ideal. You just put one on and go—no styling needed. That kind of simplicity really worked for me. What led me to try SOÉJU’s pants was the tagline: “Especially for those who usually wear skirts” and “Especially for those who think wide pants aren’t for them.”I was aware of the wide-leg pants trend, but since I’m not particularly tall, I always thought they’d be unflattering on me. I never imagined I’d wear them. I’m not even sure why I chose the mint color at the time, but the messaging caught my attention, and I bought the Drapey Pleated Pants . When they arrived, I was surprised at how airy and comfortable they were—and how flattering they looked without any tailoring. They balanced my figure and even made my legs appear longer. It was such a revelation that my hesitation toward pants completely disappeared. Polished but Not Stiff—What I Wear for Work The mint pants are still a staple in my wardrobe, but for this feature, I chose the Drapey Pleated Pants in blue. My daughter actually suggested them—she often helps me pick my outfits and told me, “I think the blue pants would look great today.” In my work, I often need to look put-together, but a full suit feels too formal. These pants strike just the right balance. I also rely on the Pleated Wide Pants in navy—between these two, I’m covered for almost any professional setting. Whether I’m interviewing CEOs or attending events with students, I meet people from all walks of life. Very few wear full suits. Men often wear T-shirts and jackets, while women usually go for blouses or coordinated sets. I aim to dress slightly more formal than those I’m meeting—without feeling too dressed up. Overly dressy outfits make me feel self-conscious, so simplicity is key. People at events do notice what you’re wearing. That’s why I rely on SOÉJU’s drapey pleated pants—they’re simple, refined, and always leave a good impression. Choosing Clothes That Don’t Hurt Anyone At Business Insider Japan, our editorial theme is “An Economy Fueled by Kindness.” We stand for a more sustainable future, and I serve as a public face of that mission. After meeting SOÉJU’s founder, Ms. Ichihara, I became convinced the brand shares that philosophy. I deeply trust the thoughtfulness and care behind their creations. As both a working professional and a mother, I find their values resonate with mine. There’s something grounded and sincere about the brand that I admire. Even in casual settings, I want to wear clothes that make me feel comfortable and confident. That’s why I believe SOÉJU’s wide-leg pants fit me so well. ProfileNozomi KosakaExecutive Officer, Co-Editor-in-Chief, and Brand Director at Business Insider Japan.She began her career as a consultant at PwC (now IBM Japan) before transitioning into media. She has worked as an editor for PRESIDENT, dancyu, and other publications. Since joining Business Insider Japan in 2018, she has led initiatives such as brand studio development, award programs, and vertical media launches.Kosaka is a graduate of the University of Tokyo’s Faculty of Letters and has completed the Creative Leadership Program (TCL) at Tama Art University.

2024年秋冬Top 5 款大衣介紹

在秋意漸濃的這個時期，不免體會到時光流逝的速度。應該已經有人開始為寒冬做準備，正在精心物色合適的大衣吧？大衣會深深影響穿搭印象，在添購秋冬衣物時是至關重要的決策。本次，我們將重點介紹幾款秋冬大衣，希望能為您本季的衣櫥規劃提供一些靈感。 SOÉJU 大衣的起點ーー「雙面羊毛大衣」說到 SOÉJU 的大衣，就不能不提到「雙面羊毛大衣」。這款大衣在日本上市至今已迎來第五個年頭，是受到許多忠實顧客愛戴的經典之作，甚至有些顧客每年都會添購不同顏色，卓越的實用性廣受好評。以這款「雙面羊毛大衣」作為主軸，本系列還推出了「雙面羊毛長背心」、「雙面羊毛中長版大衣」、「吉朗羊毛高領大衣」以及「輕巧暖棉大衣」共5款。精挑細選的極品羊毛經過起毛工藝，帶來棉花糖般的肌膚觸感 SOÉJU 羊毛大衣所不可或缺的布料，乃是世界頂級羊毛產地澳洲的羊毛，並從中挑選尤為稀有的原料製成。透過起毛工藝，披上身的那瞬間，能夠加倍享受到彷彿被棉花糖包裹般的柔軟輕盈感。能實現如此「輕便保暖」的原因在於「雙面」縫製技術。雙面呢縫製技術不使用襯裡和襯布，而是將兩層面料作為表面縫合在一起，所有的縫邊都是手工縫合而成，因此重疊的縫邊非常少，相當輕盈。兩層布料間的空氣層提高了保溫性，由於沒有襯裡，所以不易產生靜電，剛披上身時也不太會有冰冷的感覺，是其優點之一。我們實際收到了許多客戶的回饋，例如稱讚這款大衣「保暖但不會讓肩膀僵硬」以及「最棒的是，非常輕便，沒有負擔」。斗篷般的「雙面羊毛中長版大衣」「雙面羊毛中長版大衣」和「雙面羊毛長背心」，與「雙面羊毛大衣」使用相同布料和雙面呢縫製技術製成。在保持輕便和保暖功能的同時，提供了多種選擇，滿足不同生活方式和穿搭喜好。「雙面羊毛中長版大衣」擁有斗篷般寬鬆的包覆感，無領設計增添了俐落感。中長款設計讓坐姿不會感到拘束，非常適合經常開車或騎自行車的顧客。有別於雙面羊毛大衣，「雙面羊毛中長版大衣」的腰帶樣式設計由外側穿過，因此可以束緊腰部勾勒出曲線，也可垂下腰帶增添優雅。能夠透過在腰部點綴亮點，與寬褲或長裙形成巧妙的穿搭造型。 Double-faced Wool Midi Coat 當季時尚穿搭必備「雙面羊毛長背心」「雙面羊毛長背心」自預售階段便備受矚目，一上市便急速售罄，本次推出了米色、海軍藍和碳灰三種顏色。這款長背心在設計上既考慮到可以搭配雙面羊毛大衣疊穿，也精心設計使其單獨穿著亦具美感。採用稍微落肩的設計，剪裁寬鬆適中。為了反映時代潮流，又不讓肩部和身材顯得笨重，歷經反覆試穿和微調，詮釋出 SOÉJU 的品牌理念。 Double-faced Wool Gilet 本系列的百搭色系，在搭配長背心和羊毛大衣時不論選擇相同或不同色系都很好搭配，歡迎穿出個人風格享受其中。 Double-faced Wool Robe Coat & Double-faced Wool Gilet 無論是工作場合還是休閒時光，「吉朗羊毛高領大衣」都能為您的穿著品味錦上添花。這款2024秋冬新款大衣，以時髦的黑色、與冬季氛圍相輝映的象牙白，以及奢華的駝色三種色調呈現。領口設計匠心獨具，可變化成開襟、閉襟及立領，輕鬆切換成西裝領大衣、立式折領大衣和立領大衣，滿足不同場合的穿搭需求。選用澳洲吉隆地區小羊的優質羊毛，其纖維較一般羊毛更加細緻輕盈，擁有喀什米爾羊毛般柔軟的質地，是這款大衣的一大特色。 SOÉJU 新推出的這款中性風經典大衣，能夠巧妙融入任何風格，歷久彌新。只需穿上它，便能毫不費勁地營造出品味出眾的基礎風格。 Wool Soutien Collar Coat 兼具休閒與優雅的輕巧暖棉大衣除了羊毛大衣外，我們還推出了附有圍巾的輕巧暖棉大衣。輕便且能夠跨季著用的外觀設計，其實是為了滿足「需要輕便簡素的大衣」這一顧客需求，在 SOÉJU 的大衣系列中，也是實用性卓越的一款。採用光滑且光澤恰到好處的材質，無縫線的表面，以及偏高的腰帶設計，營造出柔和的A字輪廓，即使是成熟女性，也能穿出這款大衣的高雅風格。透過各種設計削減休閒感，減輕運動風格的印象。 Lightweight Puffer Coats 這款輕巧暖棉大衣能夠保暖頸部，只要調整內搭衣物，從早秋到寒冬都能持續使用。到了冬季，通勤或待在辦公室內部通常比較溫暖，實際上並不需要厚重的外套，也非常適合無需長時間置身於寒冷環境的顧客。除了基本款的黑色之外，還推出了早春也能常穿的淺米色，以及點綴好氣色的粉色，共3種顏色。如果已經擁有羊毛大衣，但還在煩惱寒冬來臨前該穿什麼，歡迎試試這款大衣。 Lightweight Puffer Coats 讓SOÉJU升華您的當季風情無論是日常穿著還是正式場合，2024秋冬大衣系列都能滿足您的需求。願您找到一款完美的大衣，伴您度過本季秋冬。

SOÉJU不打折促銷的理由

包括服飾業在內，現今的消費品購買活動中，「打折促銷」這個概念已變得不可或缺。能以低於定價的價格購物的划算感，或是能冒險嘗試平時遲疑的設計和顏色，這些固然是打折促銷的正面效果。然而，SOÉJU 有一個品牌政策——就是我們「不打折促銷」。目錄想為您提供每一日的服裝確保隨時購買都是「合理價格」作為成為「基礎」之品牌想為您提供每一日的服裝 SOÉJU的品牌理念是提供「成為您生活形態『基礎』的服裝」。正因為是基本款，更要備齊各種素材卓越和剪裁講究的商品。相信能藉此大幅簡化日常穿搭，同時擺脫保守、增添自信。為了能以「適當」的價格提供滿懷這份理念的服裝，我們在2018年成立了 SOÉJU。確保隨時購買都是「合理價格」自品牌創立以來，我們一直致力以「合理價格」提供商品給顧客。用意是希望在顧客預算有限的情況下，我們仍能透過衣服予以力量。以基本設計為主軸，推出全年適用的單品不過度追求潮流，並盡可能有效率地集中生產「經典款」。這些在在都是 SOÉJU 不可或缺的經營理念，而「不打折促銷」也是其中一環。透過無需在當季售罄的設計模式剔除壓力，從而提供一個「合理價格」，讓顧客隨時都能安心購買。作為成為「基礎」之品牌在「不打折促銷」的品牌政策下所誕生的商品，建構起不受潮流和年齡影響的「基礎（Base）」，相信定能賦予個體動力，活出自我。今後我們也將繼續致力為客戶提供「價格合理」的商品，讓每一天都過得更加舒適愉快。有機會將再推出更多內容，讓大家深入了解 SOÉJU。