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文章: SOÉJU不打折促銷的理由

Why SOÉJU doesn't have a sale
Brand Story

SOÉJU不打折促銷的理由

包括服飾業在內,現今的消費品購買活動中,「打折促銷」這個概念已變得不可或缺。
能以低於定價的價格購物的划算感,或是能冒險嘗試平時遲疑的設計和顏色,這些固然是打折促銷的正面效果。
然而,SOÉJU 有一個品牌政策——就是我們「不打折促銷」。

 

目錄

  • 想為您提供每一日的服裝

  • 確保隨時購買都是「合理價格」

  • 作為成為「基礎」之品牌

 

想為您提供每一日的服裝

SOÉJU的品牌理念是提供「成為您生活形態『基礎』的服裝」。
正因為是基本款,更要備齊各種素材卓越和剪裁講究的商品。相信能藉此大幅簡化日常穿搭,同時擺脫保守、增添自信。

為了能以「適當」的價格提供滿懷這份理念的服裝,我們在2018年成立了 SOÉJU。

確保隨時購買都是「合理價格」

自品牌創立以來,我們一直致力以「合理價格」提供商品給顧客。

用意是希望在顧客預算有限的情況下,我們仍能透過衣服予以力量。
以基本設計為主軸,推出全年適用的單品不過度追求潮流,並盡可能有效率地集中生產「經典款」。
這些在在都是 SOÉJU 不可或缺的經營理念,而「不打折促銷」也是其中一環。

透過無需在當季售罄的設計模式剔除壓力,從而提供一個「合理價格」,讓顧客隨時都能安心購買。

作為成為「基礎」之品牌

在「不打折促銷」的品牌政策下所誕生的商品,建構起不受潮流和年齡影響的「基礎(Base)」,相信定能賦予個體動力,活出自我。
今後我們也將繼續致力為客戶提供「價格合理」的商品,讓每一天都過得更加舒適愉快。
有機會將再推出更多內容,讓大家深入了解 SOÉJU。

Nice to meet you
Brand Story

初次見面,我們是D2C時尚品牌 SOÉJU

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在秋意漸濃的這個時期,不免體會到時光流逝的速度。應該已經有人開始為寒冬做準備,正在精心物色合適的大衣吧?大衣會深深影響穿搭印象,在添購秋冬衣物時是至關重要的決策。 本次,我們將重點介紹幾款秋冬大衣,希望能為您本季的衣櫥規劃提供一些靈感。 SOÉJU 大衣的起點ーー「雙面羊毛大衣」 說到 SOÉJU 的大衣,就不能不提到「雙面羊毛大衣」。這款大衣在日本上...

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