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About Us
SOÉJU [soʊˈeɪʒuː] 是来自日本东京的D2C时装品牌。
SOÉJU旨在提供超越潮流和年纪的时尚，成为您生活形态「基础」的服装。
避免过多装饰和标志，追求简约的固有美感，
让您感受到服装原有的柔软材质和剪裁在肌肤上的触感。
希望我们不仅提供穿着的衣服，更成为那些寻求理解和珍视真实自我的人们之「基础」。
Journal
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interviewMy Defining Piece — Nozomi Kosaka, Co-Editor-in-Chief of Business Insider Japan
What Defines a Signature Style? A new series exploring how personal style reflects how we live—through the lives and wardrobes of individuals who embody authenticity and purpose. In our first feature of “A Garment That Speaks for Me,” we meet Nozomi Kosaka. Nozomi Kosaka is the Brand Director and Co-Editor-in-Chief of Business Insider Japan, the Japanese edition of the global economic media Business Insider. Outside of work, she’s also a devoted mother raising two elementary school-aged children. Through her favorite SOÉJU pieces, we get a glimpse of the values she’s cultivated over more than two decades in media—and of the gentle moments in her everyday life with her children. A Wardrobe That Doesn’t Make Mornings Harder The first SOÉJU item I bought was a skirt. At the time, my wardrobe consisted mostly of monochrome skirts and dresses—not necessarily out of preference, but because they were the easiest option. I tend to be quite impatient, so dresses were ideal. You just put one on and go—no styling needed. That kind of simplicity really worked for me. What led me to try SOÉJU’s pants was the tagline: “Especially for those who usually wear skirts” and “Especially for those who think wide pants aren’t for them.”I was aware of the wide-leg pants trend, but since I’m not particularly tall, I always thought they’d be unflattering on me. I never imagined I’d wear them. I’m not even sure why I chose the mint color at the time, but the messaging caught my attention, and I bought the Drapey Pleated Pants . When they arrived, I was surprised at how airy and comfortable they were—and how flattering they looked without any tailoring. They balanced my figure and even made my legs appear longer. It was such a revelation that my hesitation toward pants completely disappeared. Polished but Not Stiff—What I Wear for Work The mint pants are still a staple in my wardrobe, but for this feature, I chose the Drapey Pleated Pants in blue. My daughter actually suggested them—she often helps me pick my outfits and told me, “I think the blue pants would look great today.” In my work, I often need to look put-together, but a full suit feels too formal. These pants strike just the right balance. I also rely on the Pleated Wide Pants in navy—between these two, I’m covered for almost any professional setting. Whether I’m interviewing CEOs or attending events with students, I meet people from all walks of life. Very few wear full suits. Men often wear T-shirts and jackets, while women usually go for blouses or coordinated sets. I aim to dress slightly more formal than those I’m meeting—without feeling too dressed up. Overly dressy outfits make me feel self-conscious, so simplicity is key. People at events do notice what you’re wearing. That’s why I rely on SOÉJU’s drapey pleated pants—they’re simple, refined, and always leave a good impression. Choosing Clothes That Don’t Hurt Anyone At Business Insider Japan, our editorial theme is “An Economy Fueled by Kindness.” We stand for a more sustainable future, and I serve as a public face of that mission. After meeting SOÉJU’s founder, Ms. Ichihara, I became convinced the brand shares that philosophy. I deeply trust the thoughtfulness and care behind their creations. As both a working professional and a mother, I find their values resonate with mine. There’s something grounded and sincere about the brand that I admire. Even in casual settings, I want to wear clothes that make me feel comfortable and confident. That’s why I believe SOÉJU’s wide-leg pants fit me so well. ProfileNozomi KosakaExecutive Officer, Co-Editor-in-Chief, and Brand Director at Business Insider Japan.She began her career as a consultant at PwC (now IBM Japan) before transitioning into media. She has worked as an editor for PRESIDENT, dancyu, and other publications. Since joining Business Insider Japan in 2018, she has led initiatives such as brand studio development, award programs, and vertical media launches.Kosaka is a graduate of the University of Tokyo’s Faculty of Letters and has completed the Creative Leadership Program (TCL) at Tama Art University.
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TIPS2024年秋冬Top 5 款大衣介绍
在秋意渐浓的这个时期，不免体会到时光流逝的速度。想必应该已经有人正在为寒冬做准备，仔细物色合适的大衣吧？ 大衣会深深影响穿搭印象，在添购秋冬衣物时是至关重要的决策。 本次，我们将重点介绍几款秋冬大衣，希望能为您本季的衣橱规划提供一些灵感。 SOÉJU 大衣的起点ーー「双面羊毛大衣」 说到 SOÉJU 的大衣，就不能不提到「双面羊毛大衣」。这款大衣在日本上市至今已迎来第五个年头，是受到许多忠实顾客爱戴的经典之作，甚至有些顾客每年都会添购不同颜色，卓越的实用性广受好评。 以这款「双面羊毛大衣」作为主轴，本系列还推出了「双面羊毛长马甲」、「双面羊毛中长大衣」、「吉朗羊毛高领大衣」以及「轻巧暖棉大衣」共5款。 精挑细选的极品羊毛经过起毛工艺，化成棉花糖般的肌肤触感 羊毛大衣所不可或缺的布料，乃是世界顶级羊毛产地澳洲的羊毛，并从中挑选尤为稀有的原料制成。透过起毛工艺，披上身的那瞬间，能够加倍享受到被棉花糖包裹般的柔软轻盈感。 能实现如此「轻便保暖」的原因在于「双面」缝制技术。双面呢缝制技术不使用衬里和衬布，而是将两层面料作为表面缝合在一起，所有的缝边都是手工缝合而成，因此重叠的缝边非常少，相当轻盈。 两层布料间的空气层提高了保温性，由于没有衬里，所以不易产生静电，刚披上身时也不太会有冰冷的感觉，是其优点之一。我们实际收到了许多客户的回馈，像是称赞这款大衣「保暖但不会让肩膀僵硬」以及「最棒的是，非常轻便、没有负担」。 斗篷般的「双面羊毛中长版大衣」 「双面羊毛中长版大衣」和「双面羊毛长马甲」，与「双面羊毛大衣」使用相同布料和双面呢缝制技术制成。在保持轻便和保暖功能的同时，提供了多种选择，满足不同生活方式和穿搭喜好。「双面羊毛中长版大衣」拥有斗篷般宽松的包覆感，无领设计增添了俐落感。中长款设计让坐姿不会感到拘束，非常适合经常开车或骑自行车的顾客。 有别于双面羊毛大衣，「双面羊毛中长版大衣」的腰带样式设计由外侧穿过，因此可以束紧腰部勾勒出曲线，也可垂下腰带增添优雅。能够透过在腰部点缀亮点，与宽裤或长裙形成巧妙的穿搭造型。 Double-faced Wool Midi Coat 当季时尚穿搭必备──「双面羊毛长马甲」 「双面羊毛长马甲」自预售阶段便备受瞩目，一上市便急速售罄，本次推出了米色、海军蓝和碳灰三种颜色。 这款长马甲在设计上既考虑到可以搭配双面羊毛大衣叠穿，也精心设计使其单穿亦具美感。采用稍微落肩的设计，剪裁宽松适中。为了反映时代潮流，又不让肩部和身材显得笨重，历经反覆试穿和微调，诠释出 SOÉJU 品牌理念。 Double-faced Wool Gilet 本系列百搭的色系，在搭配长马甲和羊毛大衣时不论选择相同或不同色系都很搭，欢迎穿出个人风格享受其中。 Double-faced Wool Robe Coat & Double-faced Wool Gilet 无论是工作场合还是休闲时光，「吉朗羊毛高领大衣」都能为您的穿着品味锦上添花。 这款2024秋冬新款大衣，以时髦的黑色、与冬季氛围相辉映的象牙白，以及奢华的驼色三种色调呈现。领口设计匠心独具，可变化成开襟、闭襟及立领，轻松切换成西装领大衣、立式折领大衣和立领大衣，满足不同场合的穿搭需求。 选用澳洲吉隆地区小羊的优质羊毛，其纤维较一般羊毛更加细致轻盈，拥有羊絨般柔软的质地，是这款大衣的一大特色。 SOÉJU 新推出的这款中性风经典大衣，能够巧妙融入任何风格，历久弥新。只需穿上它，便能毫不费劲地营造出品味出众的基础风格。 Wool Soutien Collar Coat 兼具休闲与优雅的轻巧暖棉大衣 除了羊毛大衣外，我们还推出了附有围巾的轻巧暖棉大衣。轻便且能够跨季着用的外观设计，其实是为了满足「需要轻便简素的大衣」这一顾客需求，在 SOÉJU 的大衣系列中，也是实用性卓越的一款。 采用光滑且光泽恰到好处的材质，无缝线的表面，以及偏高的腰带设计，营造出柔和的A字轮廓，即使是成熟女性，也能穿出这款大衣的高雅风格。透过各种设计削减休闲感，减轻运动风格的印象。 Lightweight Puffer Coats 这款轻巧暖棉大衣能够保暖颈部，只要调整内搭衣物，从早秋到寒冬都能持续使用。到了冬季，通勤时间或待在办公室里通常比较温暖，实际上并不需要厚重的外套，也非常适合无需长时间置身于寒冷环境的顾客。 除了基本款的黑色之外，还推出了早春也能常穿的浅米色，以及点缀好气色的粉色，共3种颜色。 如果您已经拥有羊毛大衣，但还在烦恼寒冬来临前该穿什么，欢迎试试这款大衣。 Lightweight Puffer Coats 让SOÉJU升华您的当季风情 无论是日常穿搭还是正式场合，2024秋冬大衣系列都能满足您的需求。愿您找到一款完美的大衣，伴您度过本季秋冬。
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Brand StorySOÉJU不打折促销的理由
包括服饰业在内，现今的消费品购买活动中，「打折促销」这个概念已变得不可或缺。 能以低于定价的价格购物的划算感，或是能冒险尝试平时迟疑的设计和颜色，这些固然是打折促销的正面效果。 然而，SOÉJU 有一个品牌政策——就是我们「不打折促销」。 目录 想为您提供每一日的服装 确保随时购买都是「合理价格」 作为成为「基础」之品牌 想为您提供每一日的服装 SOÉJU的品牌理念是提供「成为您生活形态『基础』的服装」。 正因为是基本款，更要备齐各种素材卓越和剪裁讲究的商品。相信能借此大幅简化日常穿搭，同时摆脱保守、增添自信。 为了能以「适当」的价格提供满怀这份理念的服装，我们在2018年成立了 SOÉJU。 确保随时购买都是「合理价格」 自品牌创立以来，我们一直致力以「合理价格」提供商品给顾客。 用意是希望在顾客预算有限的情况下，我们仍能透过衣服予以力量。 以基本设计为主轴，推出全年适用的单品不过度追求潮流，并尽可能有效率地集中生产「经典款」。 这些在在都是 SOÉJU 不可或缺的经营理念，而「不打折促销」也是其中一环。 透过无需在当季售罄的设计模式剔除压力，从而提供一个「合理价格」，让顾客随时都能安心购买。 作为成为「基础」之品牌 在「不打折促销」的品牌政策下所诞生的商品，建构起不受潮流和年龄影响的「基础（Base）」，相信定能赋予个体动力，活出自我。 今后我们也将继续致力为客户提供「价格合理」的商品，让每一天都过得更加舒适愉快。 有机会将再推出更多内容，让大家深入了解 SOÉJU 。
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