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Launched in Japan in September 2018. We design pieces that expand the possibilities of a single garment—timeless essentials that form the foundation of a lifestyle, unaffected by trends or age.
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interviewMy Defining Piece — Nozomi Kosaka, Co-Editor-in-Chief of Business Insider Japan
What Defines a Signature Style? A new series exploring how personal style reflects how we live—through the lives and wardrobes of individuals who embody authenticity and purpose. In our first feature of “A Garment That Speaks for Me,” we meet Nozomi Kosaka. Nozomi Kosaka is the Brand Director and Co-Editor-in-Chief of Business Insider Japan, the Japanese edition of the global economic media Business Insider. Outside of work, she’s also a devoted mother raising two elementary school-aged children. Through her favorite SOÉJU pieces, we get a glimpse of the values she’s cultivated over more than two decades in media—and of the gentle moments in her everyday life with her children. A Wardrobe That Doesn’t Make Mornings Harder The first SOÉJU item I bought was a skirt. At the time, my wardrobe consisted mostly of monochrome skirts and dresses—not necessarily out of preference, but because they were the easiest option. I tend to be quite impatient, so dresses were ideal. You just put one on and go—no styling needed. That kind of simplicity really worked for me. What led me to try SOÉJU’s pants was the tagline: “Especially for those who usually wear skirts” and “Especially for those who think wide pants aren’t for them.”I was aware of the wide-leg pants trend, but since I’m not particularly tall, I always thought they’d be unflattering on me. I never imagined I’d wear them. I’m not even sure why I chose the mint color at the time, but the messaging caught my attention, and I bought the Drapey Pleated Pants . When they arrived, I was surprised at how airy and comfortable they were—and how flattering they looked without any tailoring. They balanced my figure and even made my legs appear longer. It was such a revelation that my hesitation toward pants completely disappeared. Polished but Not Stiff—What I Wear for Work The mint pants are still a staple in my wardrobe, but for this feature, I chose the Drapey Pleated Pants in blue. My daughter actually suggested them—she often helps me pick my outfits and told me, “I think the blue pants would look great today.” In my work, I often need to look put-together, but a full suit feels too formal. These pants strike just the right balance. I also rely on the Pleated Wide Pants in navy—between these two, I’m covered for almost any professional setting. Whether I’m interviewing CEOs or attending events with students, I meet people from all walks of life. Very few wear full suits. Men often wear T-shirts and jackets, while women usually go for blouses or coordinated sets. I aim to dress slightly more formal than those I’m meeting—without feeling too dressed up. Overly dressy outfits make me feel self-conscious, so simplicity is key. People at events do notice what you’re wearing. That’s why I rely on SOÉJU’s drapey pleated pants—they’re simple, refined, and always leave a good impression. Choosing Clothes That Don’t Hurt Anyone At Business Insider Japan, our editorial theme is “An Economy Fueled by Kindness.” We stand for a more sustainable future, and I serve as a public face of that mission. After meeting SOÉJU’s founder, Ms. Ichihara, I became convinced the brand shares that philosophy. I deeply trust the thoughtfulness and care behind their creations. As both a working professional and a mother, I find their values resonate with mine. There’s something grounded and sincere about the brand that I admire. Even in casual settings, I want to wear clothes that make me feel comfortable and confident. That’s why I believe SOÉJU’s wide-leg pants fit me so well. ProfileNozomi KosakaExecutive Officer, Co-Editor-in-Chief, and Brand Director at Business Insider Japan.She began her career as a consultant at PwC (now IBM Japan) before transitioning into media. She has worked as an editor for PRESIDENT, dancyu, and other publications. Since joining Business Insider Japan in 2018, she has led initiatives such as brand studio development, award programs, and vertical media launches.Kosaka is a graduate of the University of Tokyo’s Faculty of Letters and has completed the Creative Leadership Program (TCL) at Tama Art University.
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TIPSTop 5 Coats for Autumn/Winter 2024
As autumn deepens, it's hard not to notice how quickly time flies. Some of you may already be preparing for the chilly winter, carefully searching for the perfect coat. A coat plays a pivotal role in shaping your overall look, making it an essential investment when updating your autumn and winter wardrobe. Today, we're excited to introduce five standout coats for the 2024 season that we hope will inspire your wardrobe planning. The Essence of SOÉJU: Double-faced Wool Robe Coat When it comes to SOÉJU, the Double-faced Wool Robe Coat is a staple that can't be overlooked. Now in its fifth year on the Japanese market, this beloved classic enjoys a loyal following, with many customers purchasing new colors each year. Its practicality and timeless appeal have earned it widespread admiration. Double-faced Wool Robe Coat Building on the success of the Double-faced Wool Coat, this series also includes a Long Vest, Mid-length Coat,Wool Soutien Collar Coat,and a Lightweight Puffer Coat, offering five unique styles to suit diverse preferences. Uncompromising Quality: Wool Crafted to Perfection SOÉJU coats feature carefully selected premium wool, sourced from Australia—one of the world's finest wool producers. This material undergoes a special brushing process, resulting in an incredibly soft, marshmallow-like texture that feels light and luxurious on the skin. The secret to achieving this lightweight warmth lies in the double-faced sewing technique. This method uses two layers of fabric sewn together without lining or interfacing. With hand-stitched seams, the coat minimizes overlapping layers, making it exceptionally lightweight. The air pocket between the two fabric layers adds insulation, while the absence of lining reduces static electricity and ensures the coat doesn't feel cold when you first wear it. Customers frequently praise the coat's warmth without bulk, noting, "It keeps me cozy without stiffening my shoulders" and "The best part is how lightweight it feels." Double-faced Wool Mid-length Coat: Cape-like Elegance The Double-faced Wool Mid-length Coat offers a graceful, cape-like fit with a collarless design that lends a clean and polished look. Its mid-length cut provides freedom of movement, making it perfect for those who frequently drive or bike.Unlike the longer robe coat, this style features a belt that threads from the outside, allowing wearers to cinch the waist for a refined silhouette or let it hang for effortless elegance. Paired with wide-leg trousers or a long skirt, it creates a sophisticated yet relaxed ensemble. Double-faced Wool Midi Coat Double-faced Wool Long Vest: Effortless Layering The Double-faced Wool Long Vest generated significant buzz during its pre-sale period, quickly selling out upon release. Now available in beige, navy, and charcoal gray, it offers versatile styling options. Designed to be worn as a standalone piece or layered over the Double-faced Wool Coat, the vest boasts a slightly dropped shoulder for a relaxed, modern fit. This thoughtful design ensures that it drapes beautifully without adding bulk, reflecting SOÉJU's commitment to combining fashion with function. Double-faced Wool Gilet With its versatile color palette, you can create either monochromatic or contrasting looks by mixing and matching the vest and coat. This flexibility encourages you to express your unique style throughout the season. Double-faced Wool Robe Coat & Double-faced Wool Gilet Wool Soutien Collar Coat :A refined piece that enhances both casual and formal attire. Available in three sophisticated colors—modern black, winter-appropriate ivory, and luxurious camel—this 24FW collection coat features a versatile 3-way collar that easily converts to Chesterfield, Soutien collar, and stand-collar styles, matching any outfit. Crafted from fine wool sourced from Australia's Geelong lambs, it offers a cashmere-like softness and lightness. Its neutral tones make it a timeless addition to any wardrobe. Just wearing it elevates your basic style to a higher level. Discover SOÉJU's new coat for an effortlessly upgraded look. Wool Soutien Collar Coat Lightweight Puffer Coat: A Perfect Blend of Casual and Elegant In addition to wool styles, SOÉJU introduces the Lightweight Puffer Coat, designed with an attached scarf for added warmth. Lightweight and versatile, this coat caters to customers seeking a simpler, more practical option for multiple seasons. Crafted from smooth, subtly glossy fabric, this coat features a seamless surface and a slightly raised belt, creating a soft A-line silhouette. Its refined design makes it an excellent choice for mature women looking to balance elegance with comfort. Lightweight Puffer Coats This coat is ideal for both indoor and outdoor environments, where heavy outerwear may feel excessive. Whether commuting in winter or spending time in warmer indoor settings, it provides just the right amount of warmth. Available in classic black, it also comes in light beige—perfect for early spring—and pink, which offers a subtle healthy glow. For those who already own wool coats but need an additional layer for colder days, this versatile piece makes a thoughtful addition to any wardrobe. ＊＊＊＊＊ Elevate Your Seasonal Style with SOÉJU Whether you're dressing for everyday wear or special occasions, SOÉJU's 2024 Autumn/Winter coat collection has something for everyone. We hope these curated selections will help you find the perfect coat to accompany you through the season, keeping you warm and stylish every step of the way.
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Brand StoryWhy SOÉJU doesn't have a sale
The concept of "sale" has now become indispensable when purchasing consumer goods, including apparel. The feeling of being able to purchase something cheaper than the normal price, and the exhilaration of being able to explore designs and colors that you would normally hesitate to purchase. Although "sales" have a positive side, SOÉJU has a brand policy of "no sales." Contents Providing you with daily wear Ensuring a "Fair Price" at All Times As a brand that serves as your "foundation" Providing you with daily wear SOÉJU’s brand philosophy is to offer "clothes that become the 'foundation' of your lifestyle."We want you to have basic items that are made from high-quality materials and have a particular silhouette, so that your daily attire will become much easier, and you'll feel confident that you've gone beyond the ordinary. With this belief, we founded SOÉJU in 2018, to offer items at "appropriate" prices. Ensuring a "Fair Price" at All Time Since the establishment of our brand, we have been committed to offering products to our customers at a "fair price." This stems from our desire to support everyone through clothing, even when budgets are tight. By focusing on timeless and understated designs that are relevant year-round, we efficiently produce "classic" items free from the pressure of passing trends. This approach is central to SOÉJU's philosophy, of which "no sales" is a key component. By adopting designs that aren’t constrained to clearing out each season's stock, we alleviate pressure and consistently offer a "fair price," allowing customers to shop with confidence at any time. Establishing a "Foundation" Brand Under our "no sales" policy, we create products that serve as a "foundation" — timeless and ageless pieces that provide individuals with the courage to express their true selves.We will continue to focus on offering "fair price" items that enhance everyday life, making it more comfortable and enjoyable.
