Dear valued customers,

We are SOÉJU [soʊˈeɪʒuː], a D2C fashion brand from Tokyo, Japan, and we are delighted to announce the official launch of the SOÉJU Global Online Store on September,  2024!

Our website now offers an English interface and shipping services to the United States. As part of our ongoing expansion, we plan to introduce interfaces in Traditional Chinese and Simplified Chinese by late October, along with shipping services to Taiwan and Hong Kong.

At SOÉJU, our mission is to transcend borders and connect with the growing community of SOÉJU admirers around the world.

We are dedicated to creating timeless, seasonless wardrobe essentials—pieces that provide the perfect foundation for effortless style. Every fabric is carefully chosen, and each detail is meticulously refined to balance simplicity with elegance. Our goal is to support modern women in their busy lives, empowering them to express their personal style with confidence and grace, while accentuating their natural charm.